Qualitative Research is great with complexity!
It reveals the settings within which a client proposition would be introduced revealing the likely intricacies and influencing factors which will determine the success or failure of the launch. The key word is understanding and interpreting contextual cues present in the target group's world to determine how best to develop and communicate a product to break through the noise and achieve take-up.
Qualitative methodologies generally relies on 'talking' approaches.
We have 20+ years experience in moderation of both small groups and large-scale workshops.