Social Media Listening is great at collecting unfiltered customer perceptions in real-time. It is very good for:
- use patterns, feeling, sentiment, use cases
- eliminating aided-response bias
- monitoring and measuring - over time or during/after a particular event
We offer social media listening services and analysis for a real-time, and relatively cheap, quick measure of customer sentiment or to be used in combination with other traditional approaches to add immediacy of reaction to the depth of qualitative and wide-angle snapshot of quantitative research.
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